Find Your Superpower at CICS
That voice sounds familiar? Oh, because it’s me. Chicago International Charter Scool (CICS) recently celebrated their 25th Anniversary of serving Chicago Public School’s students. To kick off this momentous year, the organization wanted to create a video, which I narrated, as a homage to their student’s superpowers..
Chicago International Charter Schools (CICS) is transformed its brand identity with a dynamic campaign that celebrated student potential. Leveraging custom-designed building banners created by me in Adobe Illustrator, the marketing materials feature students who were integral to the branding project. The campaign's bold visuals and inspiring message invite prospective students to explore their unique strengths and join a community dedicated to empowerment. With a powerful call-to-action, CICS encourages young learners to "Apply today, and come find your superpower.
Chicago, rise up! We celebrated our city's sneaker culture with a limited-edition Nike Air Force One that embodies hometown pride. Uniquely designed for our 13 campuses, we raffled one pair to a student at each location, creating an exclusive collector's item that instantly became a local legend. This commemorative shoe captured the Air Force One's timeless simplicity and urban versatility, transforming it into a symbol of Chicago's educational spirit.
Social media powered our CICS 25th anniversary celebration! We crafted eye-catching, custom PNG graphics that highlighted our students' unique "superpowers," which were not only shared digitally but also printed as stickers—a hit with our kindergartners. By encouraging families and staff to share their own CICS superpowers, we transformed our anniversary campaign into an interactive, community-driven experience that celebrated our collective strengths and institutional spirit.
After a fun-filled year of unleashing our powers, it’s time to party! And what’s a party without a good ole’ photobooth - CICS style, with our anniversary-themed props. Me and my Panasonic Lumix camera were ready to capture some memories in the making.
