#NikeSisterhood Campaign | Master’s Marketing Strategy Project

A comprehensive, multi-channel marketing campaign developed as a strategic project in a graduate-level marketing program. Designed to empower women through wellness, sports, and community engagement, the campaign demonstrates advanced integrated marketing communication techniques.

Key Campaign Highlights

- Developed as a graduate-level strategic marketing project

- Partnered with Womanish to create interactive health exhibits

- Featured Nike brand ambassadors Venus and Serena Williams

- Integrated marketing approach spanning social media, radio, events, and street advertising

- Goal: Generate 75,000 social media mentions and increase sales by 2%

- Focused on women's mental and physical wellness

- Developed unique CTA strategies across digital and physical platforms

Campaign Channels: Social Media, Radio, Street Advertising, Community Events

Target Market: Urban Women, Ages 25-45

Campaign Hashtag: #NikeSisterhood

The project demonstrates advanced strategic planning, market analysis, and integrated marketing communication skills developed during graduate studies, showcasing a professional-level approach to brand marketing and campaign development.

Academic Context: Master's Program Marketing Strategy Project